This project started out as a post-it note from Tim Hawkey, the creative director at Area 23 with some basic scribbles as a creative direction. I took on the assignment and was handed a Canon 7D and 2 lenses along with the post-it note. The shoot was done in day over a variety of locations in Manhattan and New Jersey and went on to win a number of awards in the advertising world.


Mark Smith -DP

Tim Hawkey РCreative director 

Pipeline PS post production